European business travelers prefer to book direct with hotels – will they find your hotel website?

According to a new Accor study, European business travelers book their hotels online, mostly directly via the hotel’s website (43%) or through travel websites (33%). Location is their primary concern when choosing a hotel (for 66%). And free Wi-Fi is now an absolute prerequisite for one in two business travelers…

How European business travellers book their accomodation

For business travelers, selecting their hotel is a matter of personal choice. More than two in three European business travelers organize their hotel stays themselves
and do not delegate this choice.
Three in four business travelers book their hotels online: either directly via the hotel website (43%), or via an online travel agency (33%).
The British are the most digital-savvy with nine out of ten reservations made on the Internet.
European Business Travelers have less direct contact with the hotel, except for the French, where one in four business travelers prefers direct contact with the
hotel when booking (email, telephone). Download the full study by clicking on the image above


  1. do you know how much time business travellers waste on filtering out OTA websites that usually rank very high in organic searches?

  2. do you know if they could easily find your hotel website entering various long tail search phrases containing the keywords “business hotel with free wi-fi near yourplace“, “business and leisure hotel yourplace“, “4 start business hotel located near attraction/district of yourplace” in literally any languages?

  3. did you now that your hotel website can easily be ranked on the first pages of Google for your most strategic keywords and phrases?

┬áIf your answer is “NO” for the last two questions, please take a minute to review our promotional offer on EU Hotel Marketing. >>>

Request an invite today and get overwhelming and undeniable benefits by pinning your Hotel Photos, Hotel Videos, Hotel Virtual Tours and also your pseasonal promotions to EU Hotel Pinboard >>>

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